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Case study · 02
Seafood Bistro · Phuket

LUME — a marina-side
seafood bistro,
launched into season.

A new Mediterranean seafood bistro at Royal Marina Phuket. Fullcue built the launch system end-to-end — brand communication, paid media, content, booking funnel, and offline PR — turning the opening into a busy, reservation-led venue.

Client LUME Bistro
Location Royal Marina, Phuket
Sector Seafood · Mediterranean
Engagement Launch campaign
01 — Objective

Launch the new LUME restaurant in a premium marina location — attract both local residents and tourists, and increase breakfast and evening reservations.

02 — What we did

The launch system, end-to-end.

  1. 001
    Brand communication strategy
    Developed the full communication strategy for the launch — positioning, narrative, audience priorities, and the message architecture for every channel and every moment in the funnel.
  2. 002
    Visual identity & tone of voice for social
    Defined the visual identity and tone of voice across social media — a coastal, light-led aesthetic in line with the venue's marina setting, and a voice that reads as elegant but never stiff.
  3. 003
    Analytics & booking funnel
    Set up analytics and a website-based booking funnel — every paid impression mapped to a measurable outcome, with the reservation flow optimised against intent and time-of-day.
  4. 004
    Paid media on Meta & Google
    Launched advertising campaigns on Meta (Instagram & Facebook) and Google Ads — creative-led, geo-targeted, and structured around the two demand peaks: morning breakfast and evening dining.
  5. 005
    Content production & team onboarding
    Produced photography and video for the launch — dishes, atmosphere, marina sunsets — and onboarded the in-house team on creative standards, posting cadence, and guest-content workflow.
  6. 006
    Local influencer & offline PR
    Executed local influencer marketing and offline PR activations — opening events, neighbourhood partnerships, and curated press visits that seeded LUME into the Phuket dining conversation from day one.
03 — Results

A launch that landed — traffic, reservations, and conversation.

3,000 First month

Website visits in the first month after launch.

230+ Reservations

Bookings generated through the digital funnel.

10 Collaborations

Partnerships with local influencers across the launch window.

04 — Next venue

Planning a launch? Let's build the system.

Start with a discovery call or a marketing audit. We'll diagnose the highest-leverage opportunity before recommending any engagement.

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