001
Conducted market analysis and identified a positioning hypothesis
Case study02
LUME —
a seafood bistro launched into a booking engine
Royal Phuket Marina fine dining. Fullcue built LUME's launch system across brand communication, content, analytics, paid media and a website-based reservation funnel.
Seafood bistro Phuket
- Client
- LUME bistro
- Location
- Royal Phuket Marina
- Sector
- Fine dining · F&B
- Engagement
- Ongoing partnership
The processFrom positioning hypothesis to promotion plan
A structured launch process before the channel plan
002
Developed the brand platform
003
Created a CJM (Customer Journey Map) and customer avatars
004
Conducted CustDev (customer development) research
005
Developed a marketing strategy
006
Implemented analytics tools
007
Implemented the promotion plan
What we didThe launch system, end-to-end
001Brand communication strategy
Developed the brand communication strategy for the launch and aligned positioning, messaging and campaign direction.
002Social identity and tone of voice
Defined the visual identity and tone of voice for social media so the brand could launch with a consistent public language.
003Photo, video and team onboarding
Produced photo and video content and onboarded the team so daily publishing and campaign execution had the right source material.
004Analytics and booking funnel
Set up analytics and a website-based booking funnel to connect traffic, campaign activity and reservation outcomes.
005Meta and Google Ads launch
Launched advertising campaigns on Meta and Google Ads to create first-month discovery, site visits and reservations.
ResultsA first-month launch funnel that turned attention into reservations
001
3,000 website visits in the first month
002
230+ reservations generated through the digital funnel
003
10 collaborations with local influencers
Objective
Launch LUME Bistro with a clear brand platform, content system, analytics foundation and booking funnel that could turn first-month attention into reservations.
Case snapshots
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ETNA
A connected marketing system across local search, paid media, content and guest demand.
- Local SEO
- Paid media
- CRM
- Guest demand
Marea
Pre-launch positioning and guest capture before first service.
- Waitlist
- Launch content
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