BrandingIdentity system
Brand identity and visual system
A brand concept for a restaurant or restaurant group — masterbrand and sub-brands: market, audience and trend analysis, unique positioning, naming and brand architecture including partners and collaboration formats, brand portfolio mapping, communication strategy across channels and formats, and a marketing calendar. Then the identity itself and its first applications — so the brand launches as a system, not a logo file.
STRATEGY LAYER
Brand concept development
A brand concept for a restaurant or restaurant group — masterbrand and sub-brands.
- 01
Market, audience and trend analysis
Research into the market, the audience and the trends shaping the category — the factual base every later decision is checked against.
- 02
Unique positioning development
A positioning that separates the venue from the competitive set and gives every communication one clear promise.
- 03
Naming and brand architecture
Naming and the architecture of the brand — including partners and collaboration formats.
- 04
Brand portfolio mapping
Mapping the brand portfolio: how masterbrand and sub-brands relate, and what each one owns.
- 05
Communication strategy
Communication strategy — the channels and formats the brand speaks through.
- 06
Marketing calendar
A marketing calendar that turns the strategy into a year of planned activity.
IDENTITY SYSTEM
Brand identity development
- 01
Logo and variations
The logo and its variations for every context — from signage to social avatars.
- 02
Colour, typography, graphic system
Colour palette, typography and the graphic system with composition rules.
- 03
Photography style
A defined photography style so every image the brand publishes feels like the brand.
- 04
Brand guidelines
Examples of branded applications and full brand guidelines the team can work from.
APPLICATIONS
Design layout preparation
- 01
Up to 10 branded materials
Together with the client we create an initial list of up to 10 branded materials — business cards, menus, digital advertising and other assets.
- 02
Print-ready files
Print-ready files where required, so production starts without a redraw.
Let's create something meaningful.
From concept and identity to launch, growth and long-term brand value. Leave your details and we will come back with a short call to discuss your concept, identity and launch priorities.
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