Brand identity and visual system

Restaurants Hotel F&B Bars & Cafes HoReCa / Launches
LUME brand identity applied to dark blue and cream paper cups
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Identity system

Brand identity development

Logo and its variations, colour palette, typography, graphic system, composition rules, photography style, examples of branded applications, and brand guidelines.

Applications

Design layout preparation

Together with the client we create an initial list of up to 10 branded materials — business cards, menus, digital advertising and other assets — including print-ready files where required.

Strategy layer

Brand concept development

A brand concept for a restaurant or restaurant group — masterbrand and sub-brands.

  1. 01Market, audience and trend analysis
  2. 02Unique positioning development
  3. 03Naming and brand architecture — including partners and collaboration formats
  4. 04Brand portfolio mapping
  5. 05Communication strategy — channels and formats
  6. 06Marketing calendar
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Red embossed brand menu on a warm neutral textile surface
Branded drink and embroidered coasters in a restaurant
Red woven brand detail applied to a stone object
Cream uniform with a red woven brand application

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Let's create something meaningful.

From concept and identity to launch, growth and long-term brand value.

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