SMM & ContentAlways-on presence
Social media that fills tables, not just feeds
We run Instagram, Facebook, TikTok and LINE for restaurants, bars and hotels as one connected system: strategy, content calendar, community management and reporting. Every post has a job — awareness, reservations, events or repeat visits.
PROBLEM
Most restaurant accounts post often and sell rarely.
- 01
Posting without a system
Random dishes and reposted stories fill the grid, but nothing connects to reservations or revenue.
- 02
Content that does not convert
Beautiful photos get likes from other restaurants, while actual guests never see an offer or a booking link.
- 03
No ownership of the channel
The account depends on one manager’s mood, and results disappear the moment posting stops.
WHAT WE RUN
A content engine behind every channel
Strategy first, then a repeatable production and publishing rhythm your team never has to chase.
- 01
Channel strategy
Which platforms matter for your audience, what role each plays and how they connect to the funnel.
- 02
Content pillars and calendar
A monthly calendar built on clear pillars: menu, people, atmosphere, events, offers and social proof.
- 03
Copywriting and tone of voice
Captions in your brand’s voice — in English, Thai or both — written to drive action, not just engagement.
- 04
Publishing and stories
Consistent grid posts, reels and daily stories published on schedule across all active channels.
- 05
Community management
Comments, DMs and review replies handled fast, in your tone, with escalation rules for sensitive cases.
- 06
Influencer and UGC coordination
Selection, briefing and coordination of local creators whose audience actually visits your area.
- 07
Promotions and event pushes
Campaign bursts for openings, seasonal menus, holidays and special events — planned weeks ahead.
- 08
Reporting that matters
Monthly reports on reach, profile actions, reservation clicks and assisted revenue — not vanity metrics.
CHANNELS
Built for how hospitality guests actually behave
- 01
Instagram
The main discovery and credibility channel: grid, reels, stories, highlights and geo-tagged content.
- 02
TikTok
Short-form video for reach: kitchen moments, cocktails, behind the scenes and local trends.
- 03
Facebook
Events, community groups, reviews and the older expat and tourist segment that still books there.
- 04
LINE and WhatsApp
Direct channels for repeat guests: broadcast offers, event invitations and loyalty touchpoints.
PROCESS
From audit to always-on rhythm
- 01
Audit and strategy
We review your accounts, competitors and audience, then set channel roles, pillars and KPIs.
- 02
Pilot month
First calendar produced and published, formats tested, tone of voice locked in.
- 03
Monthly rhythm
Plan, shoot, publish, engage, report — a cycle that runs without your daily involvement.
- 04
Scale what works
Winning formats get more budget and frequency; weak ones are replaced, not repeated.
FAQ
Questions, answered
Both models work. We can produce content in-house (see Content Production) or build the calendar around regular shoots of your venue, dishes and team. Most clients combine a monthly production day with always-on management.
Usually Instagram first, TikTok for reach, Facebook for events and the expat segment, and LINE for retention of local and returning guests. The exact mix depends on your audience — we define it in the strategy phase.
Reach and engagement improve within the first month of consistent posting. Reservation impact typically builds over 2–3 months as the account gains credibility and the content engine finds its winning formats.
Yes. Community management, captions and campaigns are handled in English, Thai or both, depending on your guest mix.
You get a full team — strategist, copywriter, designer, producer and analyst — for less than one senior hire, plus a system that keeps working when individuals change.
Your guests scroll before they book. Meet them there.
We will audit your current channels and show what a connected content system can do for your reservations.
Request an SMM audit