LUMESeafood bistro · Phuket
LUME — a seafood bistro launched into a booking engine
Royal Phuket Marina fine dining. Fullcue built LUME's launch system across brand communication, content, analytics, paid media and a website-based reservation funnel — a structured launch process before the channel plan: market analysis and a positioning hypothesis, the brand platform, a customer journey map and customer avatars, CustDev research, the marketing strategy, analytics tools, and the promotion plan. First-month results: 3,000 website visits, 230+ reservations generated through the digital funnel, and 10 collaborations with local influencers.
- Launch bookings
- Tourists vs locals
- Guest capture
- 2 dayparts
WHAT FULLCUE BUILT
From brand platform to booked tables
- 001
Brand communication strategy
Developed the brand communication strategy for the launch and aligned positioning, messaging and campaign direction.
- 002
Social identity and tone of voice
Defined the visual identity and tone of voice for social media so the brand could launch with a consistent public language.
- 003
Photo, video and team onboarding
Produced photo and video content and onboarded the team so daily publishing and campaign execution had the right source material.
- 004
Analytics and booking funnel
Set up analytics and a website-based booking funnel to connect traffic, campaign activity and reservation outcomes.
- 005
Meta and Google Ads launch
Launched advertising campaigns on Meta and Google Ads to create first-month discovery, site visits and reservations.
RESULTS
First month in numbers
- 001
3,000 website visits
Three thousand website visits in the first month after launch.
- 002
230+ reservations
More than 230 reservations generated through the digital funnel.
- 003
10 influencer collaborations
Ten collaborations with local influencers supporting the launch.
