We run Google, Meta, TikTok, and aggregator campaigns built around one outcome: bookings, walk-ins, and orders that pay back. Every euro is tracked from impression to seated guest.
Most restaurant ads are launched without a booking-tracked funnel. You see spend going out. You don't see what comes back.
Most restaurant ads are launched without a booking-tracked funnel. You see spend going out. You don't see what comes back.
Without proper attribution, every channel claims credit for every guest. Frequency capping breaks. Audiences overlap. Reservation widgets don't fire conversion events. Aggregator commissions silently eat your margin. You scale a campaign that looks great in Ads Manager — and the dining room stays the same.
Fullcue sets up the measurement first, the campaigns second. We instrument bookings, walk-in proxies, and order events. We separate paid bookings from organic ones. We optimize against the metric that matters: cost per seated guest, not cost per click.
Performance marketing for restaurants works differently than performance marketing for e-commerce. We've built a playbook for the category.
Reservation engine events, OTA tracking, click-to-call, form bookings, walk-in proxies (Maps directions, "Get directions" clicks). The full picture, not the easy half.
Most diners choose a restaurant within a 10–30 minute travel window. We engineer audiences and exclusions around that, by venue, by daypart, by occasion.
A Tuesday lunch campaign is a different beast from a Saturday dinner campaign. We don't run one campaign and let the algorithm sort it out.
Static for Search and Display. Vertical video for Reels, TikTok, and Stories. Carousel for consideration. Native formats for aggregators. Same brand, platform-correct execution.
We treat OpenTable, TheFork, Resy, delivery aggregators, and hotel OTAs as paid channels with margins to manage — not as a separate "we'll handle that internally" line item.
If any of the situations below sounds like your venue, we should talk. Strategy is shaped to the operator — not the other way around.
If your last performance report didn't tell you how many guests it brought in, you're not buying performance marketing. You're buying media.
Every line below is something we build, own, and ship. No agency hand-waving, no padding.
A clear cadence with named milestones. You always know what's happening this week, and what's next.
Week 1 — We audit existing campaigns, tracking, and accounts. We install or repair conversion events. We connect booking systems and aggregators. We baseline current performance.
Week 2 — We design the campaign structure, audiences, creative briefs, and budget logic. We brief creative production.
Week 3 — Campaigns go live with controlled budgets. We watch the first 72 hours closely and adjust.
Week 4 onward — Weekly optimization cycles. Monthly performance reviews. Quarterly creative refreshes. Continuous A/B testing.
Performance marketing runs as a monthly retainer that scales with media spend and complexity.
Media spend sits separately and is billed directly by you to the platforms. Our fee covers strategy, execution, and management. Talk to us for exact pricing.
Single venue, focused on one or two channels. Best for testing a new market or kicking off paid media for the first time.
Multi-channel, single venue or small group. Full attribution, weekly optimization, and creative production cycles.
Multi-venue, multi-market portfolios. Centralized strategy, localized execution, and cross-venue benchmarking.
The questions operators bring to the first call — fit, timing, pricing, and what an engagement actually looks like.
It depends on the market, the venue capacity, the average check, and the channel mix. As a starting frame, paid media should pay for itself inside the first 90 days at the venue level. We build budgets bottom-up from cost per booking, not top-down from a percentage of revenue.
There is no single answer. Meta and TikTok drive discovery and consideration. Google Search captures intent. Aggregators capture booking-ready demand. Geo-targeted display fills gaps. The right mix depends on your stage, your guest, and your competitive set.
Walk-ins cannot be tracked one-to-one, but we use proxies that get close: Maps directions clicks, "Get directions" events, post-impression Maps interactions, and call tracking. Combined with reservation data, we get a directional view of paid walk-in lift.
Most campaigns produce a meaningful signal in 2–3 weeks. Stable, optimized performance arrives by month 2–3. We don't promise instant results — we promise instrumented results.
Yes. We treat delivery aggregators as a managed paid channel — boosted listings, promotion strategy, commission management, and lifecycle planning into owned channels where possible.
We've worked with most major systems and several minor ones. If yours is closed, we'll find a workaround — UTM-tagged landing pages, branded URLs, call tracking, or a lightweight intermediate step.
Get a paid media audit. We'll review your current campaigns, attribution, and spend — and tell you what's working, what's leaking, and where the upside lives.